AAAD三周年暨新店开业，这份「会动」的伴手礼藏着品牌的小心思！AAAD turns three and opens a new store, with a keepsake that moves

AAAD三周年新店启幕，PepeFoto 光栅卡定格美好瞬间AAAD's new store opens on its third anniversary, with PepeFoto lenticular cards to hold the moment

近日，秉持着“自然尺寸“和“共同行动”理念的中国女性运动休闲品牌AAAD，迎来了品牌成立三周年以及新店的盛大开业。AAAD一直以来都以独特的“杂志化”品牌定位，通过产品、内容和社群活动传递女性自我接纳与多元生活方式的价值。AAAD, a Chinese women's activewear brand built on the ideas of 'natural size' and 'acting together', recently marked three years and opened a new store. The brand has always positioned itself like a magazine, using product, content and community events to carry a message of self-acceptance and varied ways of living.

不仅仅是购物，更是与品牌的美好互动Not only shopping, but a real interaction with the brand

近年来，越来越多的品牌店铺开始注重与用户的深度互动。AAAD亦是如此，他们将店铺打造成“散落的家“社群空间，模糊商业与生活的界限，旨在与用户建立更深的情感连接。此次赠送光栅卡的互动体验，正是AAAD强化用户体验的又一创新举措。More and more retailers are treating the store as a place to spend time with customers rather than sell to them. AAAD does the same, running its stores as a community space, a home scattered around the city, blurring the line between commerce and daily life in order to build a closer connection. Handing out lenticular cards was another step in that direction.

来到AAAD的店铺，顾客不仅仅是购物，更像是一次与朋友的温馨聚会，大家可以在这里合影留念，分享彼此的生活态度。而这份特别的光栅卡伴手礼，则能将这份美好的记忆长久保存。A visit to an AAAD store feels closer to meeting friends than shopping: people take photos together and talk about how they live. The lenticular card is the souvenir that keeps that afternoon intact.

会“动”的品牌记忆，让AAAD元素融入生活A brand memory that moves, and stays part of daily life

PepeFoto 提供的光栅卡，不同于 普通平面照片，它通过特殊的工艺，让画面呈现出奇妙的动态效果。这份独特的视觉体验，更能吸引用户的目光，加深对AAAD品牌元素的印象。当用户在日常生活中看到这张会“动”的光栅卡时，就能再次回忆起在AAAD度过的美好时光。PepeFoto's lenticular cards are not ordinary flat photos: a special process makes the image shift as the card moves. That catches the eye and fixes AAAD's visual elements in memory, so whenever someone notices the card at home, the afternoon spent in the store comes back with it.